Available Now ...
... the American Flyer Digital Archive 1907 - 1937!!!
Lionel L.L.C. has tapped Hybrid Systems Ltd., Inc. as an "Officially Licensed Partner" to develop and market the American Flyer Digital Archive 1907 - 1937 (Chicago Era)!!
It is hard to argue that someone other than Lionel, with its hard-driving founder, Joshua Lionel Cowen, dominated the post-World War II electric toy train market. Prior to World War II, however, there were several companies vying for their substantial piece of that same market. In the late 1920s, Lionel, Dorfan, and Ives were all competing amongst themselves and with another competitor — a nimble, low-cost producer from Chicago called American Flyer. American Flyer trains first came on the scene in 1907. Initially, American Flyer toiled in the world of low-cost, low-margin wind-up trains doing battle with Ives and other wind-up toy train makers of the day.
In 1918, American Flyer figured out how to insert an electric motor into one of their large wind-up trains. American Flyer electric trains evolved over the next 20 years to become some of the best looking and moderately priced wide gauge (Standard Gauge!) and narrow gauge (O gauge) electric trains. Along the way, Ives and Dorfan fell to the wayside. As we all know, American Flyer (Chicago Era) ran into the end of the line in 1937 only to re-emerge the following year as part of A.C. Gilbert's toy line.
This archive started out as a "catalog archive" of all the known American Flyer consumer catalogs from 1907 - 1937. Quickly, we had to drop the word "catalog" as L. Andrew Jugle opened his very extensive collection of American Flyer paper for this project! Not only are consumer catalogs included but also many advance catalogs and price lists, a superb Master Catalog from 1927, AF patents, catalog mailing envelopes, and a bonus section with lots of great material! This is by far the most extensive collection of prewar American Flyer paper ever offered in a single, reasonably priced product!
American Flyer Digital Archive 1907 - 1937!
American Flyer produced a sizable amount of catalogs, folders, brochures and other paper documentation from 1907 - 1937. Much of this rarely seen material resides in a small number of collections. In other words ... prior to now, it has not been readily available! This is a Lionel authorized project as are all HSL digital archive projects.
Original American Flyer paper was used for the vast majority of the American Flyer Digital Archive 1907 - 1937. All catalogs, folders, brochures, etc. have been meticulously scanned and developed into an easy to use CD-Rom consistent with other HSL digital archive products. The purpose of the archive is to provide a comprehensive collection of catalogs and other paper. However, it will NOT include every catalog variation (even though some may be provided). Previous HSL digital archive products have received high acclaim by customers for their ease of use, clarity, cost, and support.
The American Flyer Digital Archive 1907 - 1937 contains the following material:
Don't worry about counting ... that's 42 catalogs, folders, and flyers!!
- 1907 - 1909 Consumer Catalog
- 1910 Consumer Catalog
- 1914 Consumer/Dealer Catalog
- 1916 Consumer Catalog
- 1918 - 1919 Consumer Catalog
- 1921 Consumer Folder
- 1921 Backyard Railroading Folder
- 1922-1923 Consumer Catalog
- 1922-1923 Consumer Flyer
- 1922 Backyard Railroad Folder
- 1922 How to Build a Backyard Railroad Folder
- 1923 - 1924 Consumer Catalog
- 1923 Backyard Railroad Folder
- 1923 How to Build a Backyard Railroad Folder
- 1924 Miniature Consumer Folder
- 1924 Program of the American Flyer Backyard Railroad
- 1925 Consumer Catalog
- 1925 Miniature Consumer Catalog
- 1926 Consumer Catalog
- 1926 Supplement to Consumer Catalog
- 1926 Miniature Consumer Catalog
- 1927 Consumer Catalog
- 1927-1928 Miniature Consumer Folder
- 1928 Consumer Catalog
- 1928 Miniature Consumer Folder (How To Complete Your Railroad)
- 1929 Consumer Catalog
- 1929 Consumer Folder
- 1929 Miniature Consumer Folder
- 1930 Consumer Catalog
- 1931 Consumer Catalog
- 1932 Consumer Catalog
- 1932 Consumer Folder
- 1933 Consumer Catalog
- 1933 Consumer Folder
- 1934 Consumer Catalog
- 1934 Consumer Folder
- 1935 Consumer Catalog
- 1935 Consumer Folder
- 1936 Consumer Catalog
- 1936 Consumer Folder
- 1937 Consumer Catalog
- 1937 Consumer Folder
But wait ... there's more! The following advance catalogs and price lists are also included:
Plus, nearly 100 American Flyer Patents, catalog mailing envelopes, and an extensive bonus section!
- Entire 1927 Master Catalog including all inserts
- 1927 Consumer Catalog
- Merchandise Enclosure
- Instructions for Maintaining and Operating Electric Trains
- Instructions for Maintaining and Operating Electric Accessories
- Questions and Answers — How To Sell
- Structo Toys Catalog
- 1927 Advance Showing of American Flyer 20th Anniversary Line
- 1928 Advance Showing of American Flyer Rainbow Line (with prices)
- 1928 Advance Showing of American Flyer Rainbow Line (without prices)
- 1929 Advance Showing of American Flyer
- 1929 Dealer Display Sheet and Sand Car Sheet
- 1930 Price List and Merchandising Services
- 1931 Illustrated Price List and Merchandising Services
- 1931 Train Compositions
- 1932 Silver Anniversary Line Price List Illustrated
- 1933 Illustrated Price List
- 1934 Advanced Catalog and Price List
- 1935 Dealers Price List
- 1936 Dealers Price List
- 1936 Dealer Product Sheets
- 1937 Dealers Price List
All of this in one concise, thorough, easy-to-use product!
American Flyer Digital Archive 1907 - 1937 Price: $50
Shipping and Handling: $5
Order Information: Click HERE to order.
HSL accepts checks, money orders, credit cards, and payments through PayPal. HSL is now accepting orders for immediate shipment!Testimonials and User Comments: Click HERE to see what clients are saying about the American Flyer Digital Archive!
American Flyer Digital Archive Features:
Testimonials and User Comments: If you are not familiar with HSL, click HERE for Lionel Consumer Catalog Digital Archive comments, click HERE for Toy Trains Digital Archive comments or click HERE for OGR Digital Archive comments to see what clients are saying about HSL digital archive products!
- includes every page of every catalog
- graphical selection of catalogs by cover and year
- consumer catalogs searchable table of contents:
- engines by name and number
- sets by name and number
- excludes accessories and individual cars
- navigate easily between catalogs and "regular features" -- very easy to use!
- print any page
- HTML-based -- works with your web browser
- compatible with both Mac OS and MS-Windows
Dear Fellow Hobbyist,
I am excited to offer you this first American Flyer digital archive product from HSL! If you are a fan of American Flyer trains, or just interested in toy train history in general, you must strongly consider this new archive! This product was developed because of the generosity of a fellow train-hobby enthusiast, L. Andrew Jugle, who opened his archive of American Flyer paper. Most of us have never had the opportunity to view such a wide variety of American Flyer prewar paper. I would like to thank Andy for making this material available to the rest of us.
It has been my pleasure to make these digital archive products available to you. They are a great way to preserve important pieces of toy train history. The portfolio of HSL digital archive products is growing! If you are not familiar with the Toy Trains Digital Archive, the OGR Digital Archive, the Lionel Magazine Digital Archive, the Lionel Catalog Archive, or the Lionel Postwar Service Manual Digital Archive please check the HSL web-site home page (www.hslinc.com).
If you have any questions, concerns, or comments, please do not hesitate to contact me.
Thank you for your support.
John H. Holtmann, Jr.
TCA 06-59745, LCCA 27042
Train Hobby Digital Archive Product Author
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